Digital has had a profound impact on marketing practices.
Amazon has changed the way we shop. Netflix has shaken up the entertainment industry. We are now seeing a seismic shift in the real estate industry and companies need to adapt to consumer needs that have changed. Consider that 44% of buyers start their home search online—and with the continued influx of Millennial buyers expected, a tech-enabled platform becomes a focal point. Yet, real estate companies report that keeping up with technology is one of the biggest challenges in the industry. So here are some BIG details from our very own RE/MAX Vice President of Marketing and Development, James Schwartz on how we empower our clients!
- More access to information. Consumers are more in control than ever before of their real estate industry process and therefore, we as agents have to be ready to assist at every stage.
- Desire to use time more effectively. Make sure that we are able to serve our clients at their convenience and supply them the tools and resources to do so.
- Expectation of relevant messaging. We pay attention to your needs and make sure we are cutting the fat and only giving you the healthy good stuff you need to make a decision!
We get that you want to have control over the process and we want you to have this control. That is why at RE/MAX Capitol Properties we have pioneered the digital platforms to ensure we are getting the right information out to the community and keeping our clients informed at all times! We love what we do because we get to know you and we enjoy serving you.