Know Your Customers Day

    Know your customer blog RE/MAX Cheyenne WY

    Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). This is a day to reach out to your patrons and get to know them better.

    When businesses get to know your customers, you also get to know more about what you need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. They typically knew what you wanted to buy, and if they didn’t have it, they were willing to get it in for you.

    With the advent of the Internet and big-box stores, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers and make each of them feel like they are your most important customer of the day. — HT: National Calendar Day

    Ok, so we are fudging on the day. The actual day to celebrate was yesterday. The only thing on the calendar today is National Daquiri Day and since it is a little early to start drinking, we thought we would focus on something else so you don’t get in trouble at work while reading my latest blog post.

    No sales career will ever happen without the benefit of customers or clients. No matter which term you prefer to use, every business needs customers.  Hairdressers, banks and credit unions, real estate firms, oil companies, churches, schools, shops of all kinds, restaurants, and yes, even funeral homes and cemeteries.

    Sadly, many people fail to remember that there is an important step that goes hand-in-hand with having customers. You must know how to KEEP them happy and content with the level of customer service that you provide. If you give customers bad or poor customer service, then it is probably because you do not really care about your job or because you do not know your customers very well.

    One thing that has always impressed me is going to a diner or café where long-established servers know their customers by name and even personal details about the lives of their regulars.  I want to encourage you to get to know your customers better.

    As a real estate agent, I find it appalling when customers or clients are ignored, phone calls and emails are not returned, and then sales people want to complain because they lost a client or customer to another salesperson.  My job is not to make other salespeople happy, but to take care of customers and clients. One of the reasons I spend so much time with my customers is because if I know what makes you happy, then it makes my job easier to help find your new home.

    Happy Customers are the Key to My Success,

    Mark Escalera, MRP – Cheyenne Realtor

    Sales Associate, Military Relocation Professional

    307-286-0396 – Cell phone


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