Real Insights from TJ & Rebecca at REMAX Capitol Properties

When it comes to buying or selling a home, marketing isn’t just important — it’s everything. At REMAX Capitol Properties, we know that the way a home is marketed can make all the difference. In today’s market, it’s not enough to put a sign in the yard and hope for the best. It’s about creating energy, connection, and visibility — and doing it better than anyone else.

We sat down for a live chat with two of our talented realtors, TJ and Rebecca, to learn more about what marketing looks like today, how social media plays a major role, what traditional methods still matter, and what simple things sellers can do to make sure their home shines.

So if you are listing your home for the first time or you're a seasoned seller, these insights will help you navigate the marketing landscape with clarity and confidence.

Watch the full video

Why Marketing Matters

At REMAX Capitol Properties, our first goal when you list your home is simple: Get as many eyes on it as possible. The more people we reach, the greater your chances of getting top dollar.

Marketing is what brings buyers and sellers together. It’s what creates excitement. It’s what makes a listing stand out from all the noise.

Today’s marketing is a full-court press — combining digital platforms, traditional methods, personal connection, and data-driven strategies to make sure your home isn’t just listed — it’s showcased.

Social Media: The New Marketplace

Social media has completely changed how homes are marketed, and no one knows that better than TJ. He knows that Facebook to Instagram, TikTok to YouTube, the power of video and social reach is undeniable.

“I love creating video walkthroughs,” says TJ. “I show off the main areas, almost like a virtual tour. Buyers can get a feel for the home before they even step through the door.”

And the best part? Once posted, those videos work for you 24/7. Buyers can watch, re-watch, and share — and your home stays top of mind.

Different platforms reach different buyers:

• Facebook: Perfect for local buyers and a more established audience.

• TikTok: Captures younger first-time buyers with quick, engaging videos.

• Instagram: Ideal for beautiful photos and behind-the-scenes stories.

• YouTube, LinkedIn, Twitter: Expand visibility and build credibility.

Plus, at REMAX, we aren’t just marketing alone — we promote each other’s listings across our agent network, multiplying your home's exposure exponentially. It’s the power of teamwork, and it’s a game-changer.

Why Traditional Marketing Still Matters

Even with all the new tools at our fingertips, some things never go out of style — like open houses.

“I love hosting open houses,” Rebecca shares. “I’m a people person, and there’s nothing like connecting face-to-face with potential buyers. You can’t replace that human touch.”

Open houses give buyers a chance to experience the home in person — a major advantage. That’s why we maintain a Cheyenne Open Houses Facebook Page showcasing all open houses happening around town. It’s your go-to hub for planning your weekend tours!

Our Website: One Easy Stop

Don’t forget about our online powerhouse: CheyenneHomeStore.com.
It’s your one-stop shop for all homes listed in Laramie County’s MLS — and every home we list gets extra spotlight on our REMAX Capitol Properties Facebook page too.

Between social media, open houses, and our website, your home gets full, comprehensive exposure — no guesswork needed. We call it our Complete Listing Program.

The REMAX Advantage: Big Reach, Local Heart

When you list with us, you're also tapping into the global REMAX network — the #1 name in real estate. Your listing is broadcast nationwide (and internationally) through remax.com and distributed to over 80 additional major real estate websites, including Zillow, Realtor.com, and Homes.com.

We also use data and relocation trends to target buyers moving into Cheyenne, giving your home even more strategic exposure.

In short: We don’t just list your home. We launch it.

Professional Marketing Materials That Wow

Good marketing isn’t just digital. At REMAX Capitol Properties, our in-house marketing team — led by the talented Tara Nelson — creates stunning flyers, postcards, and yard signs to give your home a polished, professional presence both online and offline.

“Having high-quality marketing materials that go out quickly is a huge advantage,” says Rebecca. “It keeps momentum on your side.”

How Sellers Can Help: Prepping for Success

Even the best marketing needs a great foundation — and that starts with preparing your home for sale.

Here are a few tips TJ and Rebecca always share with sellers:

• Declutter and Deep Clean: Less is more. Create clean, open spaces.

• Light It Up: Let in natural light and turn on all lights for showings.

• Spotless Kitchens: Clear countertops, shine surfaces, and make the heart of the home stand out.

• Fresh Scents Only: Ask a friend to “smell test” your home before showings.

• Create a Welcome Vibe: Soft background music and a cozy atmosphere help buyers feel right at home.

• Highlight Features: If you have a fireplace, light it up. Stage your entryway. Make every room inviting.

• Temperature Check: Keep it comfortable — not too hot, not too cold.

• Tidy Bathrooms: Close toilet lids, clear counters, and sparkle those mirrors.

• Minimize Personal Items: Help buyers imagine their lives there.

And don't worry — if you need extra help, we have professional stagers and trusted resources ready to jump in!

Results You Can Trust

At REMAX Capitol Properties, our homes consistently sell faster and with better results than the market average. That’s not by accident. That’s the power of a smart marketing strategy, personalized guidance, and a team that cares about getting it right.

We also keep you updated every step of the way with real-time feedback, showing activity, and marketing insights. You’re never left wondering.

Ready to Make a Move?

Whether you’re buying, selling, or just starting to dream, we’re ready to help you every step of the way.

Call RE/MAX Capitol Properties today at 307-635-0303 or visit CheyenneHomeStore.com to get started. You can even stop into our office during business hours at 4000 Central Ave, Ste. #1.

Let’s get your home noticed — and sold!